Prospect development has traditionally focused on curating information, but that foundation is shifting. Many of the underlying mechanics of our work can now be automated by information aggregators, business intelligence platforms, and AI-powered applications. As a result, the value of prospect development increasingly lies in translation, strategy, and partnership – equipping our organizations to make decisions and take action with confidence. In this session, we’ll first examine this shift in more detail and identify the specific hard and soft skills prospect development professionals are most likely to lean on now and into the future. We’ll also explore a few typical career pathways for those looking to advance professionally, from staying strictly within prospect development to branching out into adjacent areas or even diverging from fundraising altogether. Attendees will leave with a clearer understanding of where the field is heading and how to position themselves for what comes next.
Prospect development has traditionally focused on curating information, but that foundation is shifting. Many of the underlying mechanics of our work can now be automated by information aggregators, business intelligence platforms, and AI-powered applications. As a result, the value of prospect development increasingly lies in translation, strategy, and partnership – equipping our organizations to make decisions and take action with confidence.
In this session, we’ll first examine this shift in more detail and identify the specific hard and soft skills prospect development professionals are most likely to lean on now and into the future. We’ll also explore a few typical career pathways for those looking to advance professionally, from staying strictly within prospect development to branching out into adjacent areas or even diverging from fundraising altogether. Attendees will leave with a clearer understanding of where the field is heading and how to position themselves for what comes next.
Zoom information will be provided via email to registered participants. Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF, where she advises nonprofit clients on building and strengthening programs in prospect research, management, and analytics. Her consulting is grounded in past practitioner experience at The George Washington University, Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation. Catherine also serves as the president-elect of Apra International.
Zoom information will be provided via email to registered participants.
Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF, where she advises nonprofit clients on building and strengthening programs in prospect research, management, and analytics. Her consulting is grounded in past practitioner experience at The George Washington University, Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation. Catherine also serves as the president-elect of Apra International.
